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The Role Of Images In Website Design

  • 22.02.2018
  • Graphic design

The Role Of Images In Website Design

Why Are Images Important in a Website Design?

Website Design Zapro


“A picture paints a thousand words”. An English idiom which refers to the refers to the notion that a complex idea can be conveyed with just a single still image ~ Wikipedia

This statement has never been truer than in the modern media of today. Many people will browse an image and only read the accompanying text should the image interest them.

Visual Persuasion

Images help your visitors connect and feel comfortable on your site. 65% of the population describes themselves as visual learners. With this in mind, best practice would be to plan for people who want to look at pictures instead of reading words when you tackle a website design project.

Comparatively, websites today uses beautiful, full-screen images as you land on a page for the first time. Coupled with the adaptation of typography, these full-scale graphics can help you define how your website or company is perceived and leave a lasting first impression. With this in mind, it is imperative that your site has high-quality images.

Inform Our Audience

Tell your story to your users with the effective use of imagery. This is applicable to every aspect of your website. One of the most common calls to action techniques you may see on websites everywhere are buttons or prompts to download or buy or read or order now. Graphics come in many shapes and forms and the resulting visual appeal is a fine balancing act of all these elements coupled together.

A Note On Color

The color is a powerful ally on your website when it comes to drawing all these graphical elements together. Therefore color can assist us to communicate our message across beautifully. Color draws attention. Color sets the tone of the message and guides the eye where it needs to go. It presents a sense of direction and recognition that people can identify and relate to.

Website Design Zapro


Website Design Colors

In conclusion, your website’s quality determines it’s visual appeal. We, beingĀ a creative design agency, can thus recommend the proper use of images in web design for the following reasons:
– Great images create a great first impression.
– Good graphics can attract attention. They also help us build relationships with our audience.
– Thought provoking photos and color affects emotions.

A combination of all of the above will assure that you and your visitors get the most out of your website. This is the foundation for a great user experience.