Designing a proper digital solution to face the present day issues of the driving tuition industry was a challenge from the start. Starting from identifying the needs and desires of the target market, the driving instructors, revealed that the project had to be handled from the perspective of people with little contact with the digital world.
Everything about PASSO must be easy to understand, easy-to-use and highly intuitive.
Emphasizing the word “PASS” in the PASSO logo, is used to send the most important message of the business from the very beginning: “We are here to help you PASS your driving test”. Once the purpose of the project has been properly displayed, considering the nature of the business, selecting the colour scheme proved to be a natural and logical choice.
Making reference to the traffic lights, PASSO uses Green as the main accent colour and an shade of Orange for elements that are not fulli available (e.g. unclaimed driving profiles).
The functionality of the mobile applications and the website has been refined multiple times since its inception. A trial and error approach, using certified driving instructors as the control group, helped us refine the project and turn it into the best learner and driving instructor companion.
Amongst many innovative features brought to our attention by the test group, we implemented:
Real-time skill ratings
To ensure compliance to the UK driving standards, we are following the skill set currently used by the driving instructors and the rating system already familiar for them.
Skill level and Test-Ready status
Using the rate at which the learner maximize their skills and detailed algorythms, we assist the learner and the Driving Instructor in knowing when it is safe to take the driving test.
The learner knows at any time how much they still have to learn and approximately how many more driving lessons they require in order to have the highest chance of passing their driving test on the first run.
Though the reports generated by PASSO are as accurate as possible, they are intended as an assistant to the Driving Instructor and are not meant to override the ADIs on the spot observations.
Driving behaviour analysis
We aim to make PASSO the go-to tool when it comes to driving safety. We also believe that the best way to learn, especially since a beginner will find it difficult to controll their speeding impulses, leading to rough breaks and of course the infamous phone usage while driving.
We place our expertise into this platform that can record all these events and generate accurate roadmaps of the trips takes and all the events encounterred during each trip.