Passo

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Project type

Web platform | Android App | iOS App

Services provided

Artificial Intelligence | UI & UX Design | Digital Marketing | Web & App Development

Project owner

Passo Digital

Passo Digital has the potential to revolutionise the driving tuition industry. The intelligent features and real-time reports will definitely help learners be better and drive safer.

Zahid Shakil - CEO / Zapro Digital
Project type

Web platform | Android App | iOS App

Services provided

Artificial Intelligence | UI & UX Design | Digital Marketing | Web & App Development

Project owner

Passo Digital

Passo Digital has the potential to revolutionise the driving tuition industry. The intelligent features and real-time reports will definitely help learners be better and drive safer.

Zahid Shakil - CEO / Zapro Digital

01.

The project

In this day and age, having a driving license is closer to a necessity than a luxury. Millions of people take their driving tests every year and many of them become a danger to traffic and to pedestrians. Everyone is looking forward to the day when walking down the street or driving your car is safe. For that purpose, PASSO has come to be.

This innovative online platform and its native Android and iOS extensions were created with the sole purpose of providing the future drivers with the means to find a driving instructor, keep track of their lessons and use the next generation tools meant to assist them into becoming better and safer drivers on the UK roads. Using Artificial Intelligence, Behaviour Analysis and real-time metrics, PASSO is the go-to application, whether you are a learner or even if you already passed your driving test.

02.

The challenge

Designing and developing PASSO was never meant to be challenge free. A large marketplace with a tough competition looking to solve the discouraging facts and numbers related to newly qualified drivers are only a few of the many obstacles standing in the way of creating the best platform. Here are a few of the facts we had to overcome:

Absence of a properly centralized platform

Starting with the actual market size and the avilability of these instructors to the potential learners, we found out that in the United Kingdom alone, there are approximately 40,000 Approved Driving Instructors. A deeper investigation also revealed that, out of these ADIs, an estimated number of 28,000 instructors work for themselves or grouped together and created smaller driving schools to expand their business and grab their own slice of the approximately 1.5 million learners taking their driving lessons anually in the UK.

Unsatisfactory pass ratio for the learners

During 2016 – 2017, a total number of 1,952,226 Theory Tests were booked, with an average of over 400,000 Practical Tests each quarter. Even though the number of learners who passed their test and became fully qualified drivers is fairly high, it only represents around 47.1% of the total learners taking the test. Considering this, it results in higher and higher costs for the learners in order to become drivers, raising an important question about the ADIs competence at teaching.

High accident rates and increased insurance costs for new drivers

On average, 1 in 5 newly qualified drivers are involved in a traffic accident within the first 6 months of passing their driving tests. Between 2014 and 2016, the number of new drivers being involved in these accidents increased from 8% to 31%. New drivers get easily distracted and any distraction while behind the wheel leads to accidents, severe injuries and car write offs.

For these reasons, the Insurance companies consider new drivers to be high risk and have increased the cost of a driving insurance for these drivers.

03.

Our solution

Designing a proper digital solution to face the present day issues of the driving tuition industry was a challenge from the start. Starting from identifying the needs and desires of the target market, the driving instructors, revealed that the project had to be handled from the perspective of people with little contact with the digital world.
Everything about PASSO must be easy to understand, easy-to-use and highly intuitive.

Emphasizing the word “PASS” in the PASSO logo, is used to send the most important message of the business from the very beginning: “We are here to help you PASS your driving test”. Once the purpose of the project has been properly displayed, considering the nature of the business, selecting the colour scheme proved to be a natural and logical choice.

Making reference to the traffic lights, PASSO uses Green as the main accent colour and an shade of Orange for elements that are not fulli available (e.g. unclaimed driving profiles).

The functionality of the mobile applications and the website has been refined multiple times since its inception. A trial and error approach, using certified driving instructors as the control group, helped us refine the project and turn it into the best learner and driving instructor companion.

Amongst many innovative features brought to our attention by the test group, we implemented:

Real-time skill ratings

To ensure compliance to the UK driving standards, we are following the skill set currently used by the driving instructors and the rating system already familiar for them.

Skill level and Test-Ready status

Using the rate at which the learner maximize their skills and detailed algorythms, we assist the learner and the Driving Instructor in knowing when it is safe to take the driving test.

The learner knows at any time how much they still have to learn and approximately how many more driving lessons they require in order to have the highest chance of passing their driving test on the first run.

Though the reports generated by PASSO are as accurate as possible, they are intended as an assistant to the Driving Instructor and are not meant to override the ADIs on the spot observations.

Driving behaviour analysis

We aim to make PASSO the go-to tool when it comes to driving safety. We also believe that the best way to learn, especially since a beginner will find it difficult to controll their speeding impulses, leading to rough breaks and of course the infamous phone usage while driving.

We place our expertise into this platform that can record all these events and generate accurate roadmaps of the trips takes and all the events encounterred during each trip.

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