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The Many Forms of Marketing and Sales. Can they be combined? To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a  that works. A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections...
Instagram: A Simple, Fun and Creative Way to Promote Your Business. In this article, we’ll look at 5 of the most effective strategies and growth hacks in order for you to drive sales towards your product or service. During the past couple of years, social media has transitioned from a social platform into the leading marketing method. Amongst the most used social media platforms, yo...
B2C Marketing Can Work for Every New Business. Before we can attempt to approve strategies that might work for you, let us define what B2C Marketing is. B2C means Business-to-Customer. This type of marketing refers the best tactics and practices used to promote products and services amidst consumers. B2C marketing is different from B2B marketing in many ways. B2B often depends on campai...
AI, Machine Learning and Big Data: What Do They Have in Common? AI and big data are the buzzwords of the day. It’s all around us. So, by now most of us have some sort of grasp on what artificial intelligence and machine learning is about. For the most part the tremendous impact is geared toward a remarkably interesting future. But what exactly is  and how does that ...
Marketing Gets Smarter with AI and Machine Learning. We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium sized businesses were not serviced by the latest tech trends enterprises have been able to benefit from. That is, until now. In this article, we’ll explore these technology trends and how th...
Interacting with AI: A Conversation with Sarah. “Good Morning Robert. It’s 5:30 am. Your first meeting today is at 9 am. Would you like to lie in for a bit longer or would you like me to send you your meal plan for breakfast options?” “Hi Sarah, please give me my breakfast options?” “Great. Based on your activities today, here are some options for optimal nutrition, wit...
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