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5 Ways to get Better Results from Your Social Media Campaigns

  • 07.Nov.2018
  • Digital Optimization

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5 Ways to get Better Results from Your Social Media Campaigns

It may seem like there was no life before Facebook, but for the last 14 years (I know right! Facebook is already 14 years old) social media has significantly changed the landscape of marketing worldwide. And we are not just talking about the big FB anymore. Businesses that utilize the many platforms available to touch the lives of their audience constantly build better brand awareness, ge...

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9 Essential On Page SEO Techniques that Will Improve Google Rankings Guaranteed

  • 31.Oct.2018
  • Digital Optimization

9 Essential On Page SEO Techniques that Will Improve Google Rankings Guaranteed

Ranking high on Google search pages is synonymous with SEO. And efficient on page SEO strategy is essential for every business that relies on the internet for marketing - and let’s be honest everybody does. In fact, we would go so far to say that every business with a website should make search engine optimization part of their growth strategy. On page SEO is especially important for companies w...

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Information and Technology for Better Health and Care

  • 23.Oct.2018
  • IT Infrastructure

Information and Technology for Better Health and Care

Companies and individuals alike take data security for granted, assuming your data is stored on a computer safely somewhere. A recent survey on cybersecurity breaches by the Department for Digital, Culture, Media and Sport () reported that “over 4 in 10 businesses and 2 in 10 charities experienced a cybersecurity breach or attack in the last 12 mont...

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Does Your Law Firm Have a Sufficient Cyber Security Foundation?

  • 03.Oct.2018
  • IT Infrastructure

Does Your Law Firm Have a Sufficient Cyber Security Foundation?

Whilst the digital revolution has allowed the flow of information to thrive, it also brings the opportunity for extensive exploitation. Computer systems and networks become dated – and increasingly insecure –at an extremely rapid rate. Outdated computer systems are especially vulnerable as newer machines often have better built-in security. This means that the potential for cyber threats incre...

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Know Your GDPR: Is Your Law Firm Protected?

  • 29.Aug.2018
  • IT Infrastructure

Know Your GDPR: Is Your Law Firm Protected?

GDPR and Cyber-Crime: Are You Aware of the Risks? The term GDPR is everywhere in the media today and for very good reason. Cyber-crime can no longer be seen as a risk to only the big companies or just the financial sector. A total of 78% (the equivalent to 1.9 million incidents) of cyber-crimes as reported by the (Crime Survey for England and Wales CSW) - were incidents...

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How to Design a Website? Web Design Concepts, Trends and First Steps

  • 22.Aug.2018
  • Graphic design

How to Design a Website? Web Design Concepts, Trends and First Steps

Web Design Concepts from the Experts: The Zapro Perspective “Every work of art, from the Sistine Chapel to the Golden Gate Bridge to the King James Bible, is founded on a concept. A diet should have a concept. An invasion of a foreign country should have a concept. A salad should have a concept.” Steven Pressfield. Simila...

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Why is WordPress the Best Content Management System for Websites

  • 15.Aug.2018
  • Web Development

Why is WordPress the Best Content Management System for Websites

Why is WordPress the Most Popular Content Management System in the World? Initially, the creators of WordPress intended it's purpose as weblogging or blogging software. A blog, as defined in the Codex Glossary, is an online journal, diary, or serial, published by a person or group of people. (www.codex.wordpress.org). But th...

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6 Elements of an Effective Content Strategy for Your App

  • 08.Aug.2018
  • Digital Optimization

6 Elements of an Effective Content Strategy for Your App

The Buyers Journey and How it Affects Creating an Effective Content Strategy. The buyer's journey is the process that potential customers go through before and after purchasing your product or your application. It is important for you to provide a relevant and effective content s...

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Role of Social Media in Internet Marketing for SMEs

  • 25.Jul.2018
  • Digital Optimization

Role of Social Media in Internet Marketing for SMEs

The Link Between Social Media and Internet Marketing   The first step to any social medi...

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Top Benefits of iOS App Development for Law Firms

  • 18.Jul.2018
  • Mobile technology

Top Benefits of iOS App Development for Law Firms

How can iOS App Development Transform Business for Law Firms? App development (Android & iOS app development) has permeated every possible market in the industry today. And for a very good reason. It is a known fact that mobile devices are at the forefront of technology. In fact, 80% of internet users now own smartphones ...

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5 Sales & Marketing Tip and Ideas to Grow Your Business

  • 11.Jul.2018
  • Strategic Consulting

5 Sales & Marketing Tip and Ideas to Grow Your Business

The Many Forms of Marketing and Sales. Can they be Combined? To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a  that works. A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections...

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Top 5 Instagram Growth Hacking Tips that Drives Sales

  • 04.Jul.2018
  • Strategic Consulting

Top 5 Instagram Growth Hacking Tips that Drives Sales

Instagram: A Simple, Fun and Creative Way to Promote Your Business. In this article, we’ll look at 5 of the most effective strategies and growth hacks in order for you to drive sales towards your product or service. During the past couple of years, social media has transitioned from a social platform into the leading marketing method. Amongst the most used social media platforms, yo...

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Top 10 B2C Marketing Strategies for Every Startup

  • 27.Jun.2018
  • Strategic Consulting

Top 10 B2C Marketing Strategies for Every Startup

B2C Marketing Can Work for Every New Business. Before we can attempt to approve strategies that might work for you, let us define what B2C Marketing is. B2C means Business-to-Customer. This type of marketing refers the best tactics and practices used to promote products and services amidst consumers. B2C marketing is different from B2B marketing in many ways. B2B often depends on campai...

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5 Big Data & AI trends to Keep an Eye during 2018

  • 20.Jun.2018
  • Artificial Intelligence

5 Big Data & AI trends to Keep an Eye during 2018

AI, Machine Learning and Big Data: What Do They Have in Common? AI and big data are the buzzwords of the day. It’s all around us. So, by now most of us have some sort of grasp on what artificial intelligence and machine learning is about. For the most part the tremendous impact is geared toward a remarkably interesting future. But what exactly is  and how does that ...

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How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond

  • 13.Jun.2018
  • Artificial Intelligence

How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond

Marketing Gets Smarter with AI and Machine Learning. We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium sized businesses were not serviced by the latest tech trends enterprises have been able to benefit from. That is, until now. In this article, we’ll explore these technology trends and how th...

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