Qwikkar - Zapro Digital
Qwikkar Logo - Zapro Digital

Release date: 2017-10-18

Share economy is not a new buzzword. Many peer- to - peer collaborative applications like Uber and Airbnb have created an entirely new economic reality that is growing at an exalted velocity.

 In its own right, Qwikkar - a mobile application dedicated to taxi drivers to rent  their licensed vehicles. There is always an angle in our work,  so it is here where Zapro is aiming to deep link Qwikkar with Uber to access the drivers’ rating, income to facilitate the excellent drivers in getting discounts from car owners and managing their tax at the end of the year.

Branding

Resembling the power icon and the initial of the brand name, the Qwikkar logo points heavily at the most common kind of vehicles used to drive for taxi - the hybrids - which have also inspired the battery like "+" and "-" polarity of the logo.

Qwikkar Logo Branding - Zapro Digital

With fonts that are simple yet visually pleasing, the Lato font makes a great match for the busy and usually fast paced life of a taxi driver. The font varies from bold, to highlight the titles and other important elements to regular, the contrast of the two weights revealing the most important information at a quick glance, while keeping the text easy to read. The combination of pea green and kiwi green along with the large white elements keep the platform clean and fresh.

RGB 147 191 33 HEX 93BF21
RGB 180 236 81 HEX B4EC51
RGB 255 255 255 HEX FFFFFF
RGB 74 74 74 HEX 4A4A4A
Ubuntu Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Ubuntu Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

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