Web Design: How To Choose A Good Color Scheme
by Jennifer Connell // 27.07.2017
Choosing the Right Color Scheme for Web Design
Imagine a world without colors; that world would be such a boring place, right? Deciding colors for web design is not an easy task.
Colors have deep subliminal meanings that affect the way we think. They have symbolic meaning that even changes amongst different cultures and countries. We are faced with color choices all the time. The first crucial decision to make is the way you would like to portray yourself to the world using color.
Planning and color research are vital parts of the design process.
Before you even begin a design you must choose the appropriate colors that are effective in re-enforcing the brand, message and overall tone.
The more freedom you have in your color scheme, the better is your brand recognition.
Implement Color Psychology into Your Web Design
Here are some solid takeaways as you implement color psychology into your web design:
Select an average of 3 different colors and use them consistently throughout your web design
When it comes to the number of colors used in a website design, the saying “less is more” is a good rule to follow. Colors overloading on a website looks amateurish and unprofessional. Conversely, using color in just the right spots will actually grab the attention of the eye more so than a web page that’s popping with lots of different colors.
Create a strong contrast between a page’s background and text for the optimal readability
The best combination for readability is black text on white background, but there is also another excellent combination. Besides white, other effective websites background colors are dark blue, gray and black. The situation is not the same for product promotions. When your product is the focus of attention, desaturated colors are recommended.
Avoid color overload and test several colors before you settle on the final choice
Despite what some may say, there is no right color for a conversion text or button. Try a green, purple, or yellow button. Explore the advantages of a black background scheme vs. a white background. Test drive different themes for your web design. In most popular CMS-based websites like WordPress, themes are pretty easy to change and modify quickly and effortlessly until you settle on the right choice.
Create a unity between all the elements of your web design with color that compliments your imagery
Color harmony represents a unity of colors or a satisfying balance. Combinations of colors that exist in harmony are pleasing to the eye. The human brain distinguishes the visual interest and the sense of order created by the harmony and forms a dynamic equilibrium.
Don’t neglect white
White is often forgotten because its primary use is as a background color. Most well-designed websites today use plenty of white space in order to create a sense of freedom, spaciousness, and breathe-ability.
The Internet is a colorful place, and there is a lot that can be accomplished by using color in the right way, at the right time, with the right audience, and for the right purpose. That’s how we as a creative graphics company turns our clients’ thoughts into fully functional websites and mobile applications.