How Video Marketing Can Increase Customer Engagement?
by Jennifer Connell // 21.06.2017
Importance Of Video Marketing
Video marketing: the marketing dynamics of modern-day businesses have changed drastically. It has become crucial
for businesses to emphasize on creating real interactive personalized experiences for boosting their customer engagement, if they want to stay competitive and pertinent. The way the businesses communicate their message to the customers, has become of vital significance in determining the success rate of any business.
With the outburst of popular social media platforms for enhancing customer engagement and experience, a large number of businesses have embarked on digital marketing for spreading the word about their products and services. But, the one most popular channel that has taken the world by storm is none other than Video. Unlike texts and pictures, video ignites and conveys emotions. Videos considered as one of the most effective tools for exhibiting features. Businesses of today have a real opportunity to utilize an increasingly popular platform for delivering a better customer experience.
Through interactive personalized videos, businesses build a more connected and personal relationship. A number of web design and development companies provide video marketing services to their clients. these services improving their customer engagement and their overall business.
Recent studies reveal that 96% of B2B companies are planning to incorporate video. Marketers around the world are jumping on the bandwagon to incorporate videos. A number of social media channels are continuously releasing updates to make video more accessible on mobiles. Marketing Experts believe that in the coming year video will take up 57 % of total consumer internet traffic.
With this rising opportunity, businesses with the most effective video marketing strategy are likely to succeed as compared to those who don’t have one. As video marketing continues to mature, businesses who fail to incorporate video into their marketing strategy may have to face the risk of losing meaningful engagement with their customers in the long run. Therefore, here is how video marketing can benefit your customer engagement and improve your overall business:
Cost-Effective and Accessible
The best part about videos is that they are easy to understand and accessible. So, you can reach out to a large number of potential clients. Businesses of all sizes can benefit from video marketing as it is easily accessible.
Improved Customer Experience
You can boost your customer experience through video marketing as you can relate with your customers at a personal level.
Entertain the customers
Videos have always been a vital source of entertainment. While, interactive personalized videos, you get the chance of conveying your message in a fun and entertaining way.
Social Media Sharing
Finally, Video is the hottest marketing trend of this time and age. You can share your videos on many social media platforms and strengthen your brand identity everywhere around the world.