Zapro Friday Feature: Back To The Basics Of SEO Marketing
by Jennifer Connell // 31.08.2017
As many of you might be feeling a tiny bit “TGIF”, for our Friday feature, we want to add to your happy Friday vibes with a song and dance about SEO marketing. We would like to offer you some help with the concepts of SEO. Here are 5 tips to take home for the weekend so you can improve your game.
This time, let us skip right past the part where we define SEO. We’ll also save you the effort of reading, once again, that in the world of the internet you have to make a plan to have your website found. We know that – or at least we know that if we seek to be visible in search engine results, we have to employ a strategy to make this happen.
How Can A SEO Strategy Help You?
According to HubSpot, 80% of a website’s traffic begins with a search query. As a result, this is why search engine optimization (SEO) is so important.
Neil Patel says that by employing an effective SEO strategy you can, “grow my search traffic by 51% in 3 months.” But while many experts out there tell us what to do, the information seems overwhelming and still leaves us feeling like “what now?’ Speaking from experience, contradictions are surfacing everywhere with one “expert” trying to outdo the other. Call it a recipe if you will, or “SEO in a nutshell” with taglines like “Help your business grow by 300%” and we are still no closer to obtaining high-ranking placement in search engine results pages without spending a dime.
Back To The Basics Of SEO Marketing
That’s because every website is different and well, you have to take the things that work for you and implement them. The fundamentals of SEO are what matters and can be broken down into 3 separate parts:
– Technical optimization
This aspect of SEO is focused on how well search engine spiders can crawl your site and index your content. Indexing means that the page is searchable, and requires things like XML sitemaps to be in place. Title and meta tags are also important here, and all redirects must be in order.
– Semantic optimization
This is all about the order of information on your website. In particular, the landing pages. In the simplest form: keywords. The search queries your customers use to look for information. The objective is to have search engines find a website’s structure, headlines, text, layout, and links valuable enough to send it to the top of the ranking results pages.
– External optimization
The problem is that without link building, no one will know your page exists. This is a major factor for Google results as they use link popularity to determine your worth. Most useful linking practices include endorsements of the bigger websites in your community. This is because they can add weight to your listings.
Here are 5 tips to get you thinking about SEO – how it can help you today?
1-Make a commitment to SEO
SEO is here to stay, and the sooner we embrace it, the better. Invest time and effort in learning about the latest tips and technologies. Read what the experts have to say and keep yourself updated on the latest algorithms published by Google.
2-Take your time
As with investments, the return on implemented strategies can take a few months to take full effect. This is especially true for new online businesses. It will take time to gain the trust of Google and build links within the community you specialize in.
3-Create unique content
A challenging prospect – we know. Great content not only allows for semantics, but it is a way you can make yourself stand apart from the crowd. Internet users today will invest their valuable time in your products or services if you can add value and offer them information that is relevant and that they can trust.
4-Make a sitemap and use SEO friendly URL’s
Not only for ease of use etc. Sitemap pages help web bots and spiders index your pages and understand your website’s hierarchy. Indexing is the way your ranking upgrades to the top of the pile and without it google simply does not know what your page is about. Don’t forget to use keywords in the URL’s of your pages, also a sure way to be noticed.
5-Hire a specialist
Considering the emphasis placed on SEO in order to get noticed on the internet today, hiring a specialist or availing search engine optimization services might be worth the investment. Just be sure to ask a lot of questions on the specifics. What is their experience and understanding of the latest trends? What are the risks involved? How can you implement the best tactics for immediate results?
In conclusion, we would like to add that many factors contribute to a great website. SEO is but a part of the big picture. Consequently, the study and field of marketing are wide ones. If you need help in optimizing your site to get more traffic, contact us at www.zapro.uk. We can optimize your website with experienced SEO marketing strategies that work.