The Power of Optimization: OnPage SEO Checklist of 2018
by Jennifer Connell // 10.10.2017
Simple Tips to Increase your Website Traffic with Onpage SEO Tricks.
And here we are again. If I could choose a word for 2018 it would definitely be Optimize optimize optimize. Do you need to improve your website rankings? Then you got it, optimize your page. Do you need to get more traffic to your Blog? Jip, you guessed it, it’s that word again. This practice of making yourself visible in the great vastness of the World Wide Web is like you yoga in the morning. A daily practice. Sometimes it’s difficult, sometimes it’s easy and sometimes, well we have to sit down and force ourselves to do it. Again. Just like staying focused is crucial to the daily practice of yoga, this simple onpage SEO guide aims to give you a few pointers to stay centered and keep practicing.
Do You Have the Right Tools?
First and foremost, every serious onpage SEO expert should have an arsenal of tools. Installed, ready and employed. For example, we are talking about Moz Pro, Google Analytics and Yoast SEO (if you are working in WordPress). Talking about WordPress, the very helpful plugin Google Analytics by MonsterInsights connects easily with your Google Analytics account. A must have when you need to monitor the direct and referral traffic to your website. You would be able to determine your bounce rate and see whether your SEO efforts are resulting in that all illusive organic traffic measurement we are all trying to obtain. Install the Google Search Console, Install the Schema.org Rich Snippets and make the effort of generating an XML Sitemap (WordPress how to) as well as a Robots.txt file and submit it to Google.
The Technical Aspect of Content Writing
As all the content writers out there knows, writing a story for the web is a little bit more advanced than just stringing sentences together. Keywords need to be added. Readability must be in check. And sensible metadata has to be a standard. As guidelines these following aspects can make for optimized onpage SEO in your articles:
- Use Google Keyword Planner or Moz Pro to find keywords and weave them delicately into your words to make for a sensible and optimized whole.
- Write that metadata, it gives your readers a taste of what the content is about! Generally speaking, use short powerful sentences to convey your meaning and do it right. User’s click on links that displays enticing descriptions with the search results.
- Use an SEO-Friendly URL. Search engines tend to favour URL’s that are easy for people to read.
- Include your focus keyword in the URL, in the first heading as well as the first paragraph for Google to find the relevance and connect the dots.
- Proper spelling and grammar – an obvious one – indicates quality and style people.
- And don’t forget to avoid plagiarism. A very big penalty imposed by Google and bad for your reputation as well.
Do your Linking Right the First Time
Considering that the internet is quite literally a web of interlinked pages, then linking is the key to getting rankings out of Google. Accordingly, you can create the picture for Google by linking to related content on your blog. Tell your story by linking to sources outside your domain with high authority. Make the connection with your company and your Blog by linking back to your website. Additionally you can also drive the traffic back to your website with comments and suggestions on how your readers may find your products and services useful. Isn’t that after all the purpose of your Blog?
To fulfill Google’s requirement for the best search results, aim to make your content better than all the other posts on the same topic. Rankings really go up with quality as Google generally regard longer pieces as more valuable.
And the Graphics….
The images you employ to add to your quality must be utilized to push the SEO envelope. Add keywords and alternative text to you images at all times (you would be surprised to know how many people don’t). Additionally, try to minimize the load time for that all important SEO factor and be sure to add multimedia to assist users in interacting with your content.
In summary the onpage SEO guide above is short and sweet. There is so much more to the art of SEO and its fundamental importance. Learn more about off page SEO elements or get advanced information by contacting us with your SEO needs today!