Digital Trends and Emerging Technology 2018
by Lizz White // 01.02.2018
In 2017 we saw as massive shift into everything Digital. Consequently, the global acceptance of new emerging technology continue to remain staggering. Coupled with an ongoing demand for a more integrated and unlimited digital experiences, 2018 will see some interesting changes and tweaks.
The need for businesses and brands to interact with their market has become of paramount importance. We are seeing companies starting to incorporate these trends in their strategic planning for 2018.
Digital integration is evolving into a commonplace fact of life. Growing, expanding, and developing into a near living organism. In fact, it’s showing absolutely no sign of slowing down. The next wave of Digital technologies are on their way and will undoubtedly change our lives, again.
The Technological Revolution in 2018: What Can We Expect from Emerging Technology?
Chatbots, Video and Augemented Reality, for the most part, have changed how we use our mobile devices. They have changed how we communicate, how we plan and how we purchase. Furthermore, they have also changed the way we retrieve information and learn new skills.
In 2017 YouTube became the world’s second largest search engine, with 1.65billion active Facebook users watching approximately 8 billion videos daily. Therefore, of all the trends set to make a big splash in 2018 it behoves us to start with Video Marketing.
Attention spans are decreasing, and people are watching more and more video content online, especially on their mobile devices. However, the new trend will be short simple punchy video interactions that will engage and get straight to the point.
Killer Content is King – and Always Will be with Google
Facebook, YouTube and Instagram, have all launched ‘Live Streaming Video’ with users sharing their experiences in real time. Companies are likely to use this new format to supplement brand activations, virtual launches and even candid behind-the-scenes virtual tours of their offices and factories. The more innovative and concise, the higher the chances are of sparking a conversation.
Technology and the Realization of Chatbots, AI and AR
In the coming year we will also see products and services tapping into Augmented Reality. Mobile devices are becoming more powerful. Social apps are becoming better integrated with AR. Brands are going make more and more use of AR to offer their audiences unique and emotional experiences.
AR captures the world through a mobile device camera and puts a digital overlay on the video to create an image the user sees on their display.
This concept was pioneered by Pokemon Go a few years ago, and reinvented by Snapchat’s AR lenses.
The Applications for AR in New Emerging Technology is Limitless
For instance you can preview how furniture on a retailer’s website might look in your lounge. Similarly you can preview how a new hair style would suit you before making an appointment at the hairdresser. This is just one example. Businesses are also anticipating major change and can benefit greatly – How Artificial Intelligence Will Change Decision Making For Businesses
Artificial intelligence and chatbots will continue to develop and become more sophisticated. According to Gartner “Chatbots are time-saving and easy to interact with, as they use natural language processing, reduce error rates associated with humans, and improve customer engagement.”
Chatbots will drive applications like search engines. For instance they assist with wealth management advice or technical support for a new washing machine.
Basically you smart phone will become your own personal assistant to unlimited knowledge, facts and statistics.
Sound like an 80’s sci-fi movie?
Welcome to the future, which is fast becoming the present. Welcome to the Zapro Perspective.