Ecommerce Solutions: Shopify vs WordPress
by Jennifer Connell // 05.10.2017
Ecommerce Solutions Under Microscope
Let’s face it. Online business is big business. An estimated 1.61 billion people worldwide purchase goods online in 2016 (www.statista.com). Gurufocus estimates that approximately 87% of U.K. consumers have bought at least one product online in the last 12 months. Furthermore, in the EU the UK is rated a close runner up for making ecommerce purchases. Coming second only to Norway.
Comparing Shopify and WordPress
When faced with the need to create a fantastic online shop these two names will invariably come up. As they are indeed two of the most popular and easy-to-use ecommerce platforms available on the market. Shopify boasts with “Trusted by over 400,000 businesses worldwide”. Similarly, WordPress WooCommerce makes this statement on their website “with 26,668,002 downloads, WooCommerce powers over 28% of all online stores”. It is easy to see why these two platforms are neck on neck.
Each has multiple strengths and can possibly be the perfect solution for any company to build an ecommerce store with. The question to ask is: Which one is going to fit your company’s specific needs?
The fundamentals of a Shopify ecommerce website
Shopify is an online tool/service, whereas WordPress is a stand-alone website solution which entails a lot more than just a shop.
Shopify qualifies as an online all-in-one hosted ecommerce solution. With a great range of ready-made responsive theme designs to choose from setup is easy and your shop can be ready in no time. The Shopify platform has a strong technical infrastructure. Easy to use and hosted in the Shopify cloud at various package rates.
Shopify offers unlimited support, SEO optimized websites and 256-bit SSL encryption for credit card transactions (including SSL). They even have an ‘Ecommerce University’ for newcomers to learn the platform easily.
On the downside however, many add-ons that may be required to complete your ecommerce solution is charged as extra. And moving to another solution is almost impossible as Shopify does not allow their clients to download data. Meaning that if you move, you lose everything you have built.
The fundamentals of a WordPress ecommerce website
You’ll notice that we are referring to WooCommerce. This is the add-on extension which enables ecommerce functionality in a new or existing WordPress website.
As mentioned before WordPress is a stand-alone website solution which entails a lot more than just a shop. WordPress gives the market unmatched power to customize an ecommerce solution, lending itself to great flexibility when it comes to choosing tools such as SEO optimization and online security.
Another advantage of choosing WordPress would be its ability to transform an existing WordPress website into an online shop without having to redo everything from scratch.
We find WooCommerce easy to install, use and modify with free themes that look great in no time. WooCommerce also offers great integration with coupon codes and email marketing features.
The final word
A comparison is difficult as both these options serve different aspects of the ecommerce market. Factors such as cost, usability, and performance are always in question, and we have found these two competitors quite on par on all the above.
In conclusion, WordPress users love the unmatched power of a CMS that is customizable and can grow as your company grows. WordPress comes with thousands of themes and plugins. Meaning that a lot of functionality can be added to a website like a Blog, SEO tools, image galleries and social media integration. Allowing us to create an online solution of which ecommerce is just a smaller component.
Which brings us back to the original question. Which solution is going to fit your company’s specific needs?
If an out-of-the-box ecommerce solution is what you are looking for then Shopify will be ideal. Whichever way we spin it, at Zapro digital, we know that having an online shop is essential to compete in today’s digital space. No matter if it is WordPress or Shopify, we will always ensure that your hosted solution is best for your business and your pocket.