How To Create A Great Logo For Your Website
by Jennifer Connell // 26.07.2017
Logo Design – Small & Large Enterprize
Business logo and logo design are good business on the internet in these times. A google search of “professional logo design” renders 158 000 000 results (0,63 seconds). Staggering!
How Do You Know It Will Work For You?
Navigating the minefield of free logo designers on the internet can be daunting. The options seem endless and for individuals who are not sure what they want or what will work, it can be a difficult task.
Whilst we have found some inspiring tools, tips and even youtube videos on the internet we thought it important to go back to the basics of logo design.
Here’s Our List Of 5 Essential Qualities Of A Great Logo
Keep It Simple
First of all, you want your logo to be easily recognizable. The objective is for users to notice and remember your brand. The more often you see a logo the more your business will remain in the hearts and minds of consumers.
Logo design company LogoBee advises, “A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience.”
While your logo design is a representation of your business, brand, and core values, it does not have to visually represent what you actually do. A restaurant’s logo does not always have to show a plate of food.
Don’t Look Like The Competition
Aim for a design which visually represents your company in a UNIQUE and DISTINCT way.
In today’s cluttered marketplace, finding a way to stand out amongst the competition can seem pretty challenging. Therefore, the idea here is to be different than your competitors because you do not want them to confuse you with anyone else. Research your target market and adapt your logo to reach the very people you are trying to influence.
Color & Font Preferences
Never underestimate the power of color. So, there is so much emotion inherent in color, and its psychological power can be extremely persuasive. Warm, cool, neutral, vivid, complementary, analogous, soft, light, dark, bright, saturated — all of these color types can be used effectively to boost your intended message. The same is true for your font choices.
Often, the name of the company will play a major role in deciding the font to use. An easy-to-read style can do wonders for your brand name and image.
Targeted & Versatile
Your logo is an incredibly vital part of your marketing strategy. Just think of everywhere it may appear – stationery, business cards, websites, vehicles, pens, ads, packaging, billboards, social media networks, and more. While, your logo should look good on a business card, as well as on the side of a truck. A great logo should be scalable, easy to print, memorable and unique.
Leave An Impression
A company’s brand can be defined as “Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind.” (http://www.businessdictionary.com/definition/brand.html).
In conclusion, it is our experience your logo design does not have to be complicated in order for it to be effective. Our advice: instead of getting bogged down with details, choose a design partner. Seems like, that design partner knows how to optimize on the best branding solutions for your business.
Choose the Zapro perspective. Being a creative graphic design agency, our work philosophy is to translate client vision into designs that work for your business!