Corporate Blogging: 5 Reasons Why You Should Use WordPress
by Jennifer Connell // 19.07.2017
Corporate Blogging Solutions
One of the newest and fastest growing ways of personal expression on the Internet is the blog and corporate blogging solutions for new and existing businesses.
Most WordPress development companies know that blogs have rapidly become a popular medium for personal expression on the Internet, as they allow us to share stories, attract and convince in entirely new ways.
Unlike your official website which informs the internet user about your company, a corporate blog offers a very personal way of engaging people who look for answers, solutions or education. Blogs also play an essential role in all content-related marketing activities and in most social media programs.
Several businesses don’t have a corporate blog yet. Is it a must? It depends on adding more. In general WordPress website development plays a small but important role in the setup of your blog and even in the integration of such into your existing website. Must you switch over? What platform should you use, and why is everybody talking about WordPress?
WordPress is the hottest blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites.
Here are the top 5 reasons why WordPress is so popular and why you might want to consider using the WordPress platform for your corporate blog.
Optimized For Your Business
Any great marketer knows that making your content easy to find and optimized with other SEO strategies is a number one objective. The code behind WordPress is clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.
WordPress Website Design
WordPress uses a themed approach to design and layout, allowing for design consistency like no other. Some WordPress development companies can even assist you with creating a theme from scratch to suit your unique branding. Themes are wonderful because no matter how many pages or blog posts you add to your site, the theme ensures your image stays consistent throughout your website.
Blogging Functionality & Plugins
Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very handy, and help to extend your company’s reach and make your site more dynamic and interactive.
WordPress also makes it posed more functionality to your site such as event calendars, video gallery, Twitter Feed, Facebook Fan Box etc. with plugins, most of which are free or very reasonably priced.
No need to produce a second website just for mobile users. WordPress automatically recognizes if a person is viewing the site through a web browser or mobile device and configures the content to be viewed on either.
Your Blog Can Grow As Your Business Grows
WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least. Finally, Coupled with the WordPress website design you can easily alter the theme when you need to upgrade your image. Or add and remove functional elements and plugins to suit the requirement style and size of your blog.
In conclusion, a follow-up article is almost necessary to elaborate on many of the other features not even mentioned here. As a WordPress website development company, Zapro digital has used WordPress successfully to create, develop and design websites and corporate blogging solutions for our many satisfied clients. We use WordPress, so why shouldn’t you?
By Jennifer Connell