ASO: Top 10 App Store Optimization Tips for Small Businesses
by Dayna Joan Remus // 29.11.2017
ASO Makes Your Application Easy to Find.
In a society based on convenience, applications are a great option to get your small business going and ASO lets you grow faster.
Of course, you don’t only want to make your application easy to use but also easy to find. This is where ASO or app store optimization comes in.
Research Your Target Audience.
Would a pop singer book herself to perform at a metal festival? Furthermore, would a heavy metal band open up for Taylor Swift? The answer is probably not. This step is as important as any towards your ASO goals. This is because it gives them direction. This way they won’t boo you off of the metaphorical app stage.
Use Researched Keywords in Your Title and Description.
Keywords are still important when it comes to ASO. Of course, a combination of an enticing title and description with well-researched keywords is always the best. A good SEO service provider will definitely assist you with this.
Include Demonstrations, Screenshots, and Videos
The media company, Forbes, sees that individuals are more likely to purchase your app if they can ‘test’ it first.
Therefore, demonstrations, as well as videos and screenshots, are very important. As the ‘Business’ website, which specializes in expert advice, claims -it may not directly affect your ranking. Although, it will increase the number of downloads. Downloads, on the other hand, definitely and directly affect your ranking.
Keep an Eye out for the Competition.
When it comes to a small business we need to understand who we are up against. This healthy competition can only help us improve our business and ASO rankings.
Choose a Category for your Application that Matches your Target Audience
Unfortunately, on app stores, you can only choose one category. Of course, you should understand your target audience. As a result of this, you will have a good idea where they will go to look for your App.
Provide Review and Rating Options
Allow current users to leave reviews. This will inspire faith in those who are thinking about purchasing your app. Furthermore, the more good reviews you have the higher your ranking.
Include an Attractive Icon
Your icon is how your audience will identify you. Preferably, it should match your business logo, it should pull the eye in as well as make a statement.
Update your Application
Updating your application shows initiative. It also gives you more space to advertise and provide new content. This, with the help of an SEO service provider, can heighten your app store optimization ranking.
Engage in Outside Promotions
You need to combine ASO or app store optimization with outside advertising on all relevant social media outlets. This will bring the best results.
Research your Target Audience… Again
It’s time to go back to the drawing board! Has your audience changed or grown in any way? As a result, you can use this knowledge to improve your ASO.
In conclusion, for any small business, creating a quality application is a chance to expand your reach. Here at Zapro, as a quality SEO service provider, we can help you climb those ranks in no time at all.