5 Essential Color Tips For Mobile Application Designers
by Jennifer Connell // 03.08.2017
App Design & Color: Back To The Basics
After functionality, color is arguably the second most important aspect of mobile application design. App design color plays a critical role in the human to computer interaction. It assists users to identify, discern and interpret your app’s content. With this in mind, let’s review the 5 basic tips for effective use of color in your mobile apps.
Every App Has Color Scheme
The next time you install an app take note of its colors. Are they dark? Are they complementary?. App design colors are based on different objectives. For example, the bold bright colors of a fashion app design will not necessarily be appropriate for an app that tells you the weather.
Be that as it may, one thing is for sure: Keeping your color combinations simple will help you improve the user experience. Choose a simple color scheme that isn’t overwhelming to the eye and makes your content easier to understand.
Color Theory Matters
Colors have deep subliminal meanings that affect the way we think and feel. Use color theory to your advantage. For example, use red to excite your reader and drive them to action. Whereas Blues and greens tend to create a calmer atmosphere and promote trust and loyalty.
Contrast & Text Readability
Do not neglect text readability for the sake of color choices. Best practice would be to use a high contrast ratio to make text discernible. This guideline also helps users with low vision, color blindness, or worsening vision see and read the text on your screen.
Along with establishing the readable text, contrast can also draw the user’s attention towards specific elements on a screen. Our rule of thumb: if you want users to see or click on something, make it stand out.
Test Your App Color Scheme Under Variety Of Conditions
Colors you see on your computer does not always look the same on different devices. Therefore testing your application under different conditions can really make a difference between an average or a vibrant display. Always preview your app under multiple lighting conditions to see how colors appear. Including outdoors on a sunny day, If necessary, adjust colors to provide the best possible viewing experience in the majority of use cases.
Apply Color Profiles To Your Images
The default color space on iOS and Android is Standard RGB (sRGB). Embed color profiles as much as possible in all your graphics to ensure that colors are correctly matched to this color space. Additionally, invest in icons, illustrations, and photos that compliment your color choices. This will help you to create a flow of readability and unity in the design of your app.
In conclusion, when creating a color scheme for your mobile app there are many factors that are being considered by app development companies in London. Current trends in mobile application design depict minimal color usage alongside an abundance of white space. Another trend we are seeing currently are two-color palettes which use gradients for subtle variations between linked and active elements. It’s minimal but balanced and effective. A trend in app design which looks set to continue throughout this year.
Consider reading Reasons Why App Development is Essential for Business Growth