7 Reasons Why Startups should Invest in SEO
by Jennifer Connell // 29.09.2017
Boost your Company’s Revenues with an SEO Strategy
Did you know 80%-90% of people search for items online before they purchase them? If you’re not using Search Engine Optimization (SEO), your business isn’t being found by the consumers you’re targeting.
Very simply put, if you want your business to be seen online, you need to engage in some form of SEO.
According to our experience, these are the top 7 reasons why SEO matters.
Greatly assists new businesses
Many new startup businesses find the task of being visible online daunting. Even for existing small businesses, the task of obtaining new customers can become overwhelming on the World Wide Web. The practice of search engine optimization can assist these new businesses in gaining momentum faster in a world where the competition always appears larger than life.
Integrated with marketing to ensure business growth
Many SEO practitioners differentiate themselves from marketing, but we beg to differ. A proper SEO practice forms an integral part of any marketing strategy as they both aim at the same objective. To get more customers. To increase sales. SEO translates into the need to tell every single possible person out there about the products and services you have to offer.
The internet has gone mobile
If something is here to stay, it has become a part of life and will continue to be so. Mobile phones are definitely here to stay.Google statistics have revealed earlier this year that more than 50% of all searches are on mobile devices. Thus meaning that mobile-friendly websites will earn the best places at the top of the pile.
A proper SEO strategy can save money
SEO can be a more cost-effective way to spread the word as compared to other traditional forms of advertising. Even though it might take a little longer to produce results, the reward speaks for themselves. Often the ROI from consistent efforts reach further than what regular advertising would achieve. At a fraction of the cost.
Target your local customers
It is estimated that approximately 75% of all mobile searches are localized. Google makes an effort of first returning results to consumers in their local area. This gives ample opportunity to target people within your geographical area and community. Another advantage of local SEO is that 4 out of 5 consumers are likely to make a purchase through these results. Adding an exceptionally high conversion rate to your marketing strategies.
Everybody is doing it
If your business is taking SEO serious, then so is everybody else. The simple math of it is if you are not constantly moving forward in your position, you will lose that ground to a competitor who is. A consistent and diligent plan not only secures organic traffic to your website but also maintains your position for continued growth.
Inspires trust in your brand
Google studies further suggest that people in general trust content delivered through search engine results. As much as 80 of consumers who search for items to purchase online will consider reviews of that item first. This means that consumers will most likely trust websites of service providers who remain consistently at the top and whom others recommend.
As long as search engines are used to render results to people using the internet, search engine optimization is necessary for us to be noticed.
Should you require assistance in this regards, use organic search services or contact us – Through our marketing strategies, we are bringing our customers products on top of IT global village.